All the giveaway strategies during the Superbowl season that you could apply for Valentine’s Day Marketing Campaigns

During the Superbowl season, Sabra Hummus did a $500,000 giveaway. By doing this, Sabra Hummus really gained tons of public eyes, and we have to say this is a great marketing strategy! This received coverage from many big news organizations who talked about this campaign, and surely Sabra Hummus gained many new followers online as well as offline customers.

Sabra Hummus is not the only one that does giveaways. A giveaway marketing strategy is growing in the Instagram community now. How can you also use this giveaway to track new customers, gain online exposure, and increase your valentine’s day sales?

Proper Platform

Many marketers forget this one when everything gets busy. Different platforms track different audiences. We get so caught up in our “ideas” that we forget about everything else. The ads you use on Facebook will never perform the same on Instagram even though Instagram is a sub-company of Facebook; the main reason behind this is that Facebook as a platform has different target audiences. It’s important for marketing managers to understand their customer segmentation. Without understanding this, the customer database will be a sheet filled with random email addresses.