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Ever heard of the saying “Don’t put all your eggs in one basket”? Well, there is a reason this saying has lasted through the ages. It’s practical and makes a lot of sense. In our digital world, we might not have baskets but we have channels. Your campaigns and marketing time and resources should not all go into one channel. But how do you know which to invest in and which has the highest yield in terms of conversions?
This is where customer infrastructure data analysis comes in. we are no longer just talking about waiting for your clients to come to your site or page and give you feedback that you feed into your CRM system. Businesses have to be ready to go the extra mile and get non-intrusive data from their client’s online behavior and use this data to their company’s advantage.
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So you had visitors coming from a few places to say hi and shop around, but did you think to find out where these customers were coming from. Sure you can just ask them but not everyone is going to answer or some might think you are a bit too intrusive. But what if you could get this information and not have to jump through so many hoops.
By integrating tools that integrate into your CRM and existing campaigns, you are able to do more than just wait for your customer’s responses. Your…
