How to retain a strong brand identity while riding a trend #dollypartonchallange

Every modern business dreams of having their online store overflowing with traffic and a long line in front of their physical store. Take Amazon for example, during Prime day the company’s executives might be yelling at their tech team when the site does down due to the high volume of users searching for the best deals. but nothing can hide the smiles on their faces even though this is a serious issue.

This is one of the best problems to have and every business wants this. In the current era, social media channels are definitely one of the important ways that this can become a reality to get traffic. Now when we talk about social media, there is no way we can ignore “Trends”.

And it seems like we are already having 2020 first Instagram trend. “#dollypartonchallange”. But you shouldn’t just stop at the following trend level. As marketing professionals, our job is to understand our audience on different channels. Then we need to create the perfect marketing message to deliver the company’s brand. In this blog, we are going to show you how you can ride the #dollypartonchallange wave while delivering the right marketing message to your targeted market.

“A target market is a set of individuals sharing similar needs or characteristics that your company hopes to…