Chipotle sales increased by 81% through digital ordering in these difficult days, when many other businesses are experiencing a decrease in sales due to the pandemic.
“Investing in digital over the last several years has allowed us to quickly pivot our business with Q1 digital sales reaching our highest ever quarterly level of $372 million” — CEO of Chipotle, Brian Niccol, said in a statement.
Even in the current difficult situation, not every company is losing, but for sure the winners are those who have prepared for a more efficient and intelligent era.
Advanced technologies, such as machine learning, have been applied to more and more aspects of work. At Wali, we use all types of technology at work, and we think technology is a big part of our life. Our digital marketing service is built around identifying core KPIs, data-oriented technologies and reinforcement learning.
Here are some A.I. models and their possible applications in reality. These models could be easily adapted as a mindset and applied to any marketing campaign.
1: K-Means Clustering
K-Means is one of the most well-known clustering algorithms. In theory, K-Means clustering is a method of vector quantization that aims to partition n observations into k…
