User-generated content can help any brand get more engagement, increase conversion rates, and create revenue lift. People love to consume content from other users and have an easier time trusting this type of content.
93% of users say that user-generated content helps them to make buying decisions. Also, 48% of consumers use it to discover products, brands, and retailers. Below you will find the four steps you need to use user-generated content in your strategy. (Sources: Tintup, Comscore, Emarsysglobal, Adweek)
