Why your social media is not good enough? And what to do about it.

The world as we know is changing and people are getting more and more plugged in. We know you tried to be at where your clients live and function, but it doesn’t always work out as you thought. As a smart business owner, what are some ways you could do to build a better interactive relationship with your customers? How can you turn one-off purchases into long-lasting engagement?

All type of CRMs

Regardless of what platform you engage your customers, you still have to convert them into paying or returning clients. A good practice is to use a CRM. You don’t have to run a salesforce to track all your customer’s information. There are many types of CRMs which traditional businesses use to remember their customer’s names and details, for example, Starbucks has their famous reward system to drive customers back.

For each shop, regardless if it’s a physical business or e-commerce; it can have various types of mailing lists and VIP programs. Among those, CRM is the most cost-efficient way for a business to interact with clients, keep them updated on new possibilities, and always give them a reason to want to know what you are up to. Once they are interested in you, they will patronize you. Even better, you start to build loyalty and followership with them.